Meet Roni…

Hi! I’m Roni Murray, a Brooklyn, NY native and Florida resident since 2003. I’m a graduate of Kean University and I’ve spent many years working in the financial industry in a variety of roles in banking, auditing, and bookkeeping.

I started BookSmarts after discovering small businesses need an affordable method of keeping their finances in order. I treat my clients’ businesses like I would my own, helping them make sound financial decisions and to operate responsibly.

I have served as a founding member of Innovative Networking and the Round Table referral and mentorship organization. I currently live in North Port with my family, enjoying the Florida lifestyle and making a difference by supporting local businesses and charities.

Roni Murray, Owner of BookSmarts


Through networking, my company partners with business owners in the following industries. This ensures that my clients always get the best advice and services:

  • Payroll
  • Merchant Processing
  • Commercial Insurance
  • CPA’s and Tax Preparers
  • Group and Supplemental Insurance
  • Logos and Graphic Design
  • Websites
  • Social Media and SEO
  • Life/Health Insurance
  • Financial Planning
  • Banking
  • Commercial Landscaping
  • Moving & Storage
  • Comcast Business Security Systems
  • Credit Restoration and Building business Credit