Meet Roni…

Hi! I’m Roni Murray, a Brooklyn, NY native and Florida resident since 2003. I’m a graduate of Kean University and I’ve spent many years working in the financial industry in a variety of roles in banking, auditing, and bookkeeping.

I started BookSmarts after discovering small business needs for an affordable method of keeping their finances in order. I treat my clients businesses like I would my own, helping them make sound financial decisions and to operate responsibly.

I serve as President of the Punta Gorda chapter of the Innovative Networking group. I currently live in North Port with my husband, three children, and my great niece, enjoying the Florida lifestyle and making a difference by supporting local businesses and charities.


Through Innovative Networking, my company partners with business owners in the following industries. The ensures that my clients always get the best advice and services:

  • Payroll
  • Merchant Processing
  • Commercial Insurance
  • CPA’s and Tax Preparers
  • Group and Supplemental Insurance
  • Logos and Graphic Design
  • Websites
  • Social Media and SEO
  • Life/Health Insurance
  • Financial Planning
  • Banking
  • Commercial Landscaping
  • Moving & Storage
  • Comcast Business Security Systems
  • Credit Restoration and Building business Credit